Klarna: All-Star Vault
what: Interactive website + brand experience celebrating the NBA’s 75th anniversary over All-Star Weekend.
Featuring a custom Klarna court, lineup of legendary sneakers worn by players like Michael Jordan (courtesy of sneaker collector Gerard Starkey), and one-of-a-kind merch by Sophia Chang. Partners: Complex, Stadium Goods.
writing: Web, signage, wayfinding, and social.
agency: Invisible North
press:
☾ Klarna Press Release
☾ Heavy
☾ WWD
☾ Complex