if my name were in the dictionary,
it would read
nana kim (n):
writer, moss fan, iced americano buff
select works
⇣⇣⇣
Bumble: Make the First Move
what: Two nationwide campaigns across cities including Boston, Phoenix, LA, and NYC that encouraged safe dating during a pandemic that forced people to get more creative with their love lives.
writing: OOH and signage throughout cities and subways.
agency: Invisible North
creative director: Vanessa Noritz
graphic designer: Yi-Ching Sung
press:
☾ BizBash
Vimeo Goes Virtual
what: Vimeo’s first ever virtual conference for the marketing community, Outside the Frame.
Outside the Frame featured leading names in marketing from brands including LinkedIn, OkCupid, DuoLingo, and TED.
With ~5,000 attendees and 1,000+ livestream viewers, we doubled our goals for the virtual finale event.
writing: Web and social copy for 200+ animated and static assets used for promoting OTF before, during, and after the event.
agency: Invisible North
lead designer: Yi-Ching Sung
︎ Vimeo Recap ︎
Coinbase: The Degen Trilogy
what: An original three-part film by Coinbase—The Degen Trilogy, featuring Bored Ape Yacht Club.
writing: Web and social.
agency: Invisible North
creative director: Delaram Pourabdi
lead designer: Yi-Ching Sung
press:
☾ Fast Company
☾ Decrypt
Gorillas Citywide Posters
what: Launch the delivery brand’s entry into the NYC market.
writing: OOH throughout the city and subway.
agency: Invisible North